UMA Entertainment today unveiled the first step in an ambitious new project aimed at progressing social good and environmental sustainability by leveraging the combined power of entertainment and technology.
HERO The App is the free eco-social app designed to unlock the potential in all of us as we work to preserve life on Earth, set for release mid-2021. The app will enable individuals and brands to track, share and celebrate their mission towards planet-positive commitments through small but meaningful changes, day-to-day.
Tara Borna, Global Marketing Director of UMA Entertainment said: “At UMA, we believe the future of life on our planet is the most pressing issue of our time and we are dedicated to leveraging music and the arts to help inspire individuals into action. HERO will act as your personal sidekick, guiding and showing you in real-time that your small choices can have an incredibly positive impact on our planet.”
As part of the new vision, the UMA team welcome an all-new advisory board made up of world-class thinkers encouraged by the belief in a better tomorrow and who share the belief that we all have a responsibility to do the right thing. Comprised of some of the most brilliant minds of our time, the board includes: Prof. Cass Sunstein – Director of Behaviour Economics at Harvard University, Dr William Ripple – Director Alliance of World Scientists, Prof. Dr Lucia Reisch – Director Behavioural Economist at Copenhagen Business School, Sam Branson – Founder of Big Change and V TEAM at Virgin Group, with more announcements coming next month.
HERO The App marks the first in a line of announcements due in the coming months. For now, sign up and follow HERO on social media for updates and announcements.