Max was Chairman and Chief Executive Officer of Universal Music Group International (UMGI) until October 2015 when he retired. UMGI is the division which manages its businesses in more than 50 countries outside the United States. As Chairman and CEO of the international business, Max was responsible for the operations of Universal Music’s territories and regions ex USA, and for the central functions at its headquarters in London. He was also a member of the senior executive board of Universal Music Group.
Founder & CEO Simon O’Kelly says:
“Max has had an extraordinary influence on the global music industry for many years and is known for opening new markets and pioneering new business opportunities, both of which play to the long-term strategy of UMA Entertainment.
“We are an ambitious company, and are fortunate to welcome a level of skill and leadership that only decades of experience at such heights can offer”.
Max has been closely involved with the careers of artists from all corners of the world, including Bon Jovi, Juanes, Enrique Iglesias, Andrea Bocelli, Girls’ Generation, Alejandro Sanz, Lionel Richie, Sting and Sa Dingding. He has also played a central role in bringing stars such as Taylor Swift, the Eagles, Queen, Bryan Adams and Avicii to Universal Music, and securing the company’s partnership with global music TV smash “The Voice”.
In 2015, Max was recognised for his services to the global music industry in The Queen’s Birthday Honours List, presented with a CBE by Prince Charles during a ceremony at Buckingham Palace.
On joining UMA, Max said: “UMA is a remarkable, energetic and creative company and I’m delighted to be of assistance going forward”.