Logo & Brand

All you need, in one place.

Before you get started, have a quick browse through our brand guidelines to understand how to get the most out of our assets.

Before you get started, have a quick browse through our brand guidelines to understand how to get the most out of our assets.

Colour Palette

Our colour palette is bold, bright and energetic. It is evocative of all things eighties, retro and neon. They can be combined to create unique gradients.

Use it wisely, young Jedi.

HERO DARK BLUE
#0F0A21

HERO MIDNIGHT
#240D4D

HERO PURPLE
#36008A

HERO BLUE
#313CD1

HERO VAPOR PURPLE
#7D2BD6

HERO VAPOR PINK
#FF6D9F

HERO VAPOR BLUE
#32D7F0

HERO NOT QWHITE
#F3F2F8

Core Wordmark

Our primary logo. The HERO wordmark is a strong, versatile wordmark which is designed to flex to suit the creative treatment.

Color: HERO Midnight

Color: Black

Color: White

Monogram

The HERO monogram should be used as an icon, as a brand element (Neon Monogram) or when the wordmark becomes too small to read.

Color: HERO Midnight

Color: Black

Color: White

Avatar / Profile Pic

'The App'

Use this logo in place of the primary wordmark whenever it is unclear that HERO is an app. i.e. event marketing and/or promo.

Color: HERO Midnight

Color: Black

Color: White

Neon Treatment

One of the most frequent treatments of the HERO wordmark is Neon. Here are some neon-treated, transparent-background files to spark your creative flare.These must always be used against a pure black or very dark background.

Color: Neon Wordmark

Color: Neon-Off Wordmark

Color: Neon Monogram